I'm Not Lazy Because I Don't Wear Makeup, taking up the issues on a personal level.
I admit to a lipstick addiction. I would probably be worse in this department, if I had the money to spend on make up more often. At the end of the day I would rather spend $8 on one of these P.F. Chang's frozen dinners then a the newset product from CoverGirl.
The New York Times took a look at the new trend of circle lens. They aren't new to anime fans and cosplayers, but the big eyed look is really picking up on the U.S. The problem with that is circle lenses are illegal in the U.S. (contact lenses must be purchased with a prescription). They carry risks like oxygen deprivation, and it is really not a good idea to wear lens you don't need to.
The lens have gone mainstream in Japan, Singapore and South Korea. They've long been popular for photos, but now are becoming just like and other fashion accessory.
The NY Times articale gets into the danger and the history of the tread more.